Mariete Pulse Specialist
Foundation taught you to compose an audience, run a test, and read the report. Specialist is about running Pulse as a defensible research instrument. You learn how to calibrate persona accuracy and detect grounding failures, how to set up multi-segment A/B with the statistical power to support the conclusion, how to build pre-launch validation flows for messaging, naming and claim believability, when to trust synthetic findings and when to triangulate against real research, and how to package the result as a decision deliverable that survives cross-functional scrutiny. Specialist is materially harder than Foundation; expect 70-80% pass after careful study.
What you'll be able to do.
- Persona accuracy and grounding
- Multi-segment A/B
- Pre-launch validation
- Synthetic-vs-real triangulation
- Decision deliverables
5 modules. ~110 minutes total.
- 01Persona accuracy and grounding~22 min
Foundation taught you that the audience is the experiment. Specialist is about how to know whether the audience is right — and what to do wh…
- 02Multi-segment A/B~22 min
Compare-mode is Foundation territory: two creatives, one audience, pick the winner. Specialist work goes further: you are running A/B across…
- 03Pre-launch validation~22 min
Pre-launch validation is the use case Pulse was built for: catching the bad creative, the bad name, the implausible claim, before money chan…
- 04Synthetic-vs-real triangulation~22 min
Pulse is fast, cheap and directionally honest. It is also synthetic. Specialist operators know when to trust the synthetic finding alone, wh…
- 05Decision deliverables~22 min
A Pulse run that ends in a Slack message saying "B looks better, ship B" is not a specialist deliverable. Specialist work produces decision…
One sample question. Click to reveal the answer.
A team's "trust map" is a one-page document — channel x segment x creative-type — showing where Pulse is primary, directional, or unreliable, updated quarterly from the calibration retro.
- True
- False
20 questions like this. Pulse Specialist pass-mark is 75%.