Mariete Pulse Foundation
Pulse is synthetic audience testing. You configure 100+ simulated personas matching your ICP, drop in any creative — an ad, a landing page, an email, a deck, a feature name — and in under 60 seconds you get sentiment, an emotion breakdown, the top objections, the resonant phrases, and quotable verbatims. Run two creatives head-to-head with segment splits and the winner is obvious before you spend a dollar on media. This Foundation course teaches the operator side: how to build an audience that actually matches your ICP, how to brief a test that produces actionable feedback, how to read the structured report without over-trusting any one signal, and how to embed Pulse in the go-to-market loop so launches are validated, not vibe-checked.
What you'll be able to do.
- Explain pulse is in your own words.
- Building the audience
- Reading the report
- Workflows and cadence
4 modules. ~60 minutes total.
- 01What Pulse is~14 min
Pulse is a synthetic audience tester. You configure 100+ simulated personas, drop in a creative — ad, landing page, email, deck, name — and…
- 02Building the audience~14 min
A Pulse test is only as good as its audience. A perfect creative tested against the wrong personas produces confidently wrong feedback. The…
- 03Reading the report~16 min
Pulse returns a structured report — not a vibe, not a single score. Reading it well is a five-minute skill once you know the layout. Reading…
- 04Workflows and cadence~16 min
Pulse earns its keep when it sits inside a recurring loop, not as a one-off curiosity. This module walks four named recipes — each pairs Pul…
One sample question. Click to reveal the answer.
Which statement best describes what Pulse is, according to this course?
- A survey panel that recruits real humans for live customer research
- A synthetic audience tester: compose 100+ personas, expose them to a creative, synthesise structured feedback
- A market-dynamics simulator that forecasts pricing impact on share
- A creative-generation tool that drafts ads from a brand brief
15 questions like this. Pulse Foundation pass-mark is 75%.