Mariete Simulate Specialist
Foundation taught you to brief a scenario, read the trace, and ship rehearsal loops on a cadence. Specialist is about running Simulate as a defensible rehearsal instrument for the comms, policy and crisis decisions a company cannot afford to get wrong on the first take. You learn how to design custom archetypes with the depth to behave like real stakeholders, how to reason about behaviour and spillover across X, Reddit and LinkedIn, how to construct crisis simulations with realistic journalist and regulator dynamics, how to author evidence-based counter-narratives and escalation paths, and how to produce stakeholder reports — transcripts, severity scoring, board-ready summaries — that survive scrutiny when the live event lands. Specialist is materially harder than Foundation; expect 70-80% pass after careful study.
What you'll be able to do.
- Custom archetype design
- Multi-platform simulation
- Crisis simulation
- Evidence-based defence
- Stakeholder reporting
5 modules. ~110 minutes total.
- 01Custom archetype design~22 min
Foundation taught you to use the standard archetype library — customers, journalists, regulators, advocates. Specialist work demands custom…
- 02Multi-platform simulation~22 min
Real narratives do not live on one platform. A story that breaks on X gets re-framed on LinkedIn within hours and dissected on Reddit within…
- 03Crisis simulation~22 min
Crisis is the highest-leverage use case for Simulate and also the one where the cost of doing it badly is the highest. A poor crisis simulat…
- 04Evidence-based defence~22 min
A simulation that surfaces a brewing narrative without producing a defensible response is half the work. Specialist Simulate work pairs scen…
- 05Stakeholder reporting~22 min
A Simulate run is only as useful as the report it produces for the people who must act on it. Specialist work produces three deliverables —…
One sample question. Click to reveal the answer.
Running a single-platform (X-only) simulation to inform a comms strategy that will play out across X, LinkedIn and Reddit produces confidently misleading results.
- True
- False
20 questions like this. Simulate Specialist pass-mark is 75%.